VW Combats BMW in a Luxury Car Challenge – The Fight to Number One | ArticlesBase.com
Volkswagens Audi brand (aka VLKAY) aims to add a whopping eight new models by 2015 directly challenging their major competitor BMW (or BAMXY) as the worlds largest luxury car manufacturer. From VW Parts to top of the line tires, engines, and transmissions, Volkswagen will spend about 10.5 billion trying to roll out these eight new models.
This major investment is actually part of Wolfsburg, Germany-based Volkswagen plans to spend 25.8 billion euros between the years of 2010 and 2012. Their plan is to become the worlds dominating automaker. Due to these challenges, Audi, which is number three behind BMW and Daimlers (DAI) Mercedes-Benz brand, will increase their line up of new cars and sport-utility vehicles. It was raised from 34 to a new 42 models in hopes of competing successfully. Due to Audis hard work and ties with Volkswagen, VW is doing anything they can to beat out Mercedes and take the number two, and eventually number two spot worldwide.
Audis Chief Financial Officer Axel Strotbek had stated that the development of both electric and hybrid cars will use existing and improving engine technologies that will lay the foundations for our companys growth. As far as global deliveries as well as profit margins, Volkswagen plans to overtake the Toyota Motor Copr. As well, which is the worlds biggest. Not a bad goal considering Volkswagen is ranked as Europes biggest and baddest carmaker as of today. Audis new vehicles will include the Ai compact, the introduction of the A7, a luxury coupe, and a new line of E-tron electric-powered sports cars by the end of 2012.
The money invested will go directly to the stamp metal parts exclusively for the A1, engine-testing tools, new transmissions, and newer emissions-technologies in Ingolstadt.
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mate, there's so many shit can think of caining your country AMERICA for what it has done in all of it negative aspects if you want to coz.
Its the same sad situation in England. I predict we will see a lot more interest in hybrid cars soon a due to petrol prices increasing. I read over in the car news at exchange and mart that 1/3 of people are planning to downsize their car because of petrol prices and also that hybrid cars (both the toyota prius and the honda insight) just received top marks in a recent safety test. Looks good for hybrid cars but bad for the rest of the car industry
In the past, VW has had a lot of difficulties with vehicles assembled outside of Germany. I go back far enough with VW to remember when the FOX was imported from Brazil; it had many issues with assembly quality and fit and finish issues related to the supply vendors.
When VW began importing Mexican made VW Rabbits (after they had closed the Penn. US plant), the quality was poor. VW has made many attempts to improve the quality of vehicles from Mexico with uneven results. Quality would improve for a while, then go back down hill; currently, VW is producing a better quality vehicle at Mexico, only time will tell if the vendors producing parts for VW will stand the test of time. The problem with Mexico is more than the assembly quality; its also the vendors that supply VW parts for use in the Mexican made VW's. Though most of the companies that supply VW are based in europe, the parts are made locally and often times the quality of materials in the parts was of substandard quality.
Having said all of this, I can tell you that yes, VW quality is up: VW has re-designed some items so that the engineering isn't so damm complex (ok, the EOS, is a pain) and suppliers had been changed for some important items like transmissions. In some models, the automatic is now supplied by Aisin-Warner, which supplies many of the Asian built vehicles. The DSG box so far seems to be doing ok, but parts are expensive for it.
At this point, VW is aware that they need to improve the quality of the vehicle regardless of where its built. The hope is that VW will sell 500,000 vehicles a year in the US soon, with a goal of 1,000,000 VW sales in North America by 2020. If they are going to do this, the quality will have to improve and it is. I go far enough back to remember when Audi almost pulled out of the North American market after having sold only 13,000 cars one year in the early 80's. I don't think that is every going to happen again.
If you are concerned about the quality of the vehicle you can purchase a service contract for up to 10 years or 100,000 miles for the vehicle or take a pass. I think VW is on the upswing in quality; time will only tell if the corporate offices in the US will get with the programme and work with both the dealerships and customer to resolve issues.
Hope this helps, a car nut.